Five years ago, producing a 30-second TV commercial was a serious undertaking.A team of producers, editors, colorists, and sound designers would labor for weeks — and the final bill would rarely land below $10,000. The biggest cost wasn’t equipment or even talent; it was time — time spent in the edit suite cutting picture, color correcting film, designing sound, and mixing audio for broadcast. Today, I made a similar 30-second spot — in a single day, without leaving my desk.

America's caught in a full-throated 90s nostalgia wave, a cultural tsunami that's flooding fashion racks, streaming queues, and marketing boardrooms. It's not just a fleeting fad; it's a collective exhale, a yearning for simpler times amid AI anxieties and endless doom-scrolling.

The Dead Internet theory believes the online world is mostly lifeless, as evidenced by the endless sub-par digital content that surrounds us. From AI-generated blog posts stuffed with SEO keywords, deepfake influencers is cluttering online content and humans are tuning out. Too many marketers have been focused on their Google search rankings and SEO optimization strategies, which too often focuses more optimization strategies, which too often focuses on how much you talk and