News, Opinions and Ideas from Human Instinct

Artificial intelligence is evolving in real time, right in front of all of us. New models, new techniques, and new creative capabilities appear almost weekly. And because this evolution is so public, customers have become unusually attuned to it. They know AI is re . shaping creative workflows. They know it’s imperfect. And they absolutely know when brands are pretending nothing has changed. For marketers, authenticity is no longer just about brand voice—it's about acknowledg

Five years ago, producing a 30-second TV commercial was a serious undertaking.A team of producers, editors, colorists, and sound designers would labor for weeks — and the final bill would rarely land below $10,000. The biggest cost wasn’t equipment or even talent; it was time — time spent in the edit suite cutting picture, color correcting film, designing sound, and mixing audio for broadcast. Today, I made a similar 30-second spot — in a single day, without leaving my desk.

Dive into the world of generative AI and watch your marketing efforts soar. The future is here, and it’s powered by AI - ready to help you elevate your brand and accelerate growth like never before.

Here’s the thing: AI marketing tools are powerful, but they’re not about replacing marketers. They’re about empowering us to be better, faster, and more creative. The future belongs to those who can blend human intuition with AI’s analytical muscle. As AI continues to evolve, expect even more personalized experiences, smarter automation, and deeper insights. But the heart of marketing will always be human connection. AI just helps us make those connections more meaningful