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News, Opinions and Ideas from Human Instinct
Technology is changing marketing at a dizzying rate and we have thoughts. Get our perspectives on the current tech revolution that’s rapidly transforming our industry.
AI in Marketing


The $123 ad that frightens big agencies
Five years ago, producing a 30-second TV commercial was a serious undertaking.A team of producers, editors, colorists, and sound designers would labor for weeks — and the final bill would rarely land below $10,000. The biggest cost wasn’t equipment or even talent; it was time — time spent in the edit suite cutting picture, color correcting film, designing sound, and mixing audio for broadcast.
Today, I made a similar 30-second spot — in a single day, without leaving my desk.
Nov 64 min read


Generative AI is powerful magic for marketers
Dive into the world of generative AI and watch your marketing efforts soar. The future is here, and it’s powered by AI - ready to help you elevate your brand and accelerate growth like never before.
Oct 284 min read


Using marketing AI for advanced campaigns
Here’s the thing: AI marketing tools are powerful, but they’re not about replacing marketers. They’re about empowering us to be better, faster, and more creative. The future belongs to those who can blend human intuition with AI’s analytical muscle.
As AI continues to evolve, expect even more personalized experiences, smarter automation, and deeper insights. But the heart of marketing will always be human connection. AI just helps us make those connections more meaningful
Oct 204 min read


Our 2026 generative and agentic AI guide puts focus on the future.
Artificial Intelligence (AI), including generative and agentic AI tools, are no longer the “next big thing” — it’s the current big thing. By 2026, AI will quietly power every part of marketing, from creative brainstorming to hyper-personalized campaigns. The real question isn’t if marketers should use AI — it’s how to use it thoughtfully, ethically, and creatively.
Oct 131 min read


Effective strategies to complement your AI
In today's fast-paced digital world, businesses often rely heavily on AI algorithms to drive their marketing strategies. While these algorithms can provide valuable insights and automate processes, they are not the only tools available. There are many effective marketing strategies that can enhance your brand's visibility and engagement without solely depending on technology.
In this post, we will explore various marketing strategies that can complement AI efforts.
Aug 145 min read
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