Technology is changing marketing at a dizzying rate and we have thoughts. Get our perspectives on the current tech revolution that’s rapidly transforming our industry.
Five years ago, producing a 30-second TV commercial was a serious undertaking.A team of producers, editors, colorists, and sound designers would labor for weeks — and the final bill would rarely land below $10,000. The biggest cost wasn’t equipment or even talent; it was time — time spent in the edit suite cutting picture, color correcting film, designing sound, and mixing audio for broadcast.
Today, I made a similar 30-second spot — in a single day, without leaving my desk.
