Human led,
AI driven.
We turn ideas into impact — pairing strategy, design and storytelling with technology — so your marketing moves faster and lands harder.
Human led,
AI driven.
We turn ideas into impact — pairing strategy, design and storytelling with technology — so your marketing moves faster and lands harder.
Today’s solutions, and tomorrow’s playbooks.The marketing solutions you need today.The playbooks you’ll need tomorrow.
Strategydevelopment.
Informed by experience and driven by curiosity, we seek information that brings clarity and focus to projects. Then we deploy the right forms of AI in response.
Creativedesign.
We leverage a broad and changing suite of AI platforms and tools to deliver creative that’s true to your brand, meaningful to your customers and differentiating in your category.
Brandstorytelling.
From presentations to podcasts to press releases, we make complex ideas easy to digest and more relatable with your target audience.
Martechenablement.
Our goal isn't to be your agency — it's to give you the confidence to operate without one. From AI-enabled process design to operational workflows, we help your organization deliver long after we're gone.
What happens whenAI does the heavy lifting?
Get to know AI and, after a while, it acts a lot like a person would. We treat it that way — a capable partner that’s fast and tireless — while keeping the judgment, taste and storytelling firmly human.
Cut the time from concept to campaign by two-thirds with AI-accelerated workflows.
Every asset checked against your brand standards before it ever ships.
Reduce creative and production costs without sacrificing quality or craft.
Every engagement.No exceptions.
The standard we hold every recommendation to — drawn straight from how we work.
The creative output earns attention rather than buying it.
AI is implemented with the guardrails to prevent hallucinations, off-brand output and reputational risk.
Every recommendation ties to a KPI a CMO can defend.
Solutions tailored to our clients’ exact needs.
- Brand strategy & positioning
- Go-to-market strategy development
- Business intelligence & market research
- Integrated marketing communications
- Reputation repair & management
We are experienced in both B2B and consumer markets.
- Transportation & Logistics
- Automotive and Aftermarket
- Professional/Business Services
- Education Services
Fresh thinking on AI & marketing.
We can help you harness AI capabilities well into the future.
A consultancy that helps you harness AI capabilities well into the future.
Human Instinct is a Chicago-based marketing consultancy founded in 2025 by Mark Johnson — a former CMO frustrated watching agencies surrender their role as brand defenders, letting AI-generated noise pass as “content.” He built the firm to bring a more disciplined, brand-centric approach to AI-enabled marketing.
Amid algorithms, AI content and digital noise, the best ideas still matter. We blend senior human judgment with cutting-edge AI — human-led, AI-driven, dedicated to work that earns real attention.
Ready to
get started?
Tell us what you’re working on. We’ll show you where AI fits — and where it doesn’t.